Let’s be real: the world of eco-friendly fashion can feel like a bit of a jungle. Terms like “sustainable,” “organic,” “local,” and “fair trade” get tossed around, and it can be hard to know where to start. If you’ve ever felt that way, trust me, you’re not alone. But here’s the good news: it doesn’t have to be so complicated. Let's walk through some of the things to consider when venturing down this path.
Identifying What Matters Most to You
First off, you have to focus on what’s most important to you. Maybe you care most about cutting down on waste, or maybe supporting local businesses is more your thing. It could be about buying less, buying ethical clothing or choosing fabrics that are better for the planet. Whatever it is, start there. When you hone in on one or two priorities, the whole eco-friendly fashion thing feels way more manageable.
Remember, no one’s expecting you to be perfect here. The reality is, it’s impossible to tick all the boxes. It’s about doing the best you can with what matters most to you—and that’s totally enough.
Understanding Greenwashing
Ever come across a brand claiming to be “green,” but something just felt off? That’s what we call greenwashing. It’s when companies market themselves as eco-friendly but aren’t really doing the work. The trick is to dig a little deeper. Look at where a product is made, not just designed. Certifications like Fair Trade or GOTS (Global Organic Textile Standard) are also great indicators.
A super handy tool is the “Good On You” app, which rates brands on their sustainability. And here's a tip: if a brand is really eco-friendly, they’ll proudly share all the details on their website. If you can’t find much info? That’s a red flag.
Start Small – Invest in Basics
You don’t have to overhaul your wardrobe overnight. A great place to start is with high-quality basics, like comfortable staples that are made locally. Think about items you wear every day—T-shirts, hoodies, hats—stuff that gets a lot of wear. Building a wardrobe with these foundational pieces is not only sustainable but also super practical. Plus, investing in quality basics that last means less time (and money) spent replacing worn-out clothes.
Sustainable Fashion Doesn’t Have to Break the Bank
If you're worried that going eco-friendly is going to be expensive, I get it. But there are ways to make it work without blowing your budget. Keep an eye out for sales, look for Canadian-made options, and focus on long-term value. It’s about quality over quantity. Think about cost per wear: would you rather spend money on something that lasts five washes or ten years? It’s not about buying more—it’s about buying smarter.
Sustainable Fashion is a Journey
And lastly, remember this: eco-friendly fashion is a lifelong journey. It’s all about making better choices, one step at a time. No pressure to do it all at once, just keep moving forward.
PS - If you’re ready to take that first step, check out our collection of Canadian-made essentials in the shop!